For the online business owner a digital presence on the world wide web is crucial if you are going to brand yourself and attract buyers and customers to your website. Yes, you have your replica business opportunity website, but why would I buy from your site when I can visit a thousand others? Your web presence will distinguish you and your product from a thousand similar offers.
Digital real estate is your piece of the web, where your name, thoughts, ideas, opinions and advice can be accessed by anyone. Your presence in cyberspace will help a buyer form an impression about you and what you stand for. First impressions count so you must ensure it's a positive one. Your web presence gives you added weight and substance to people. People buy people first, then they buy from them.
You can establish a basic web presence with little or no cost and here are FIVE ways to start your web real estate portfolio today.
1. Facebook: If Facebook was a country, it would be the fifth largest by population (Feb 2010). This is a huge community of people from all over the world united by a common cause or business and trade or by simple good old fashioned friendship. Sign up is free and you can put up a detailed profile of yourself and your business with links and contact details. Some online business owners do all of their business through Facebook... but that's another story!
2. Twitter: Great for short bursts of info, updates and links to stories of common interest and value in 140 characters or less. Free to join.
3. Blogs: Blogging is the best way to provide detailed information about a subject, topic or niche that you have an interest in. You can set up a blog about any subject that you fancy and talk about anything that you like. A blog allows you to be specific and elaborate about your subject matter. It also allows your reader to interact with you by leaving a comment about your blog. Keep your blog updated on a regular basis so that visitors will return often. Sign up with WordPress or Blogger (Google) as both offer reasonable start up blogs for free. There are other blogging services, so do search and check them out.
4. Articles: Top Internet business owners will confirm that writing articles for online article directories is simply a great way to create a web presence and to drive traffic to your main selling site. You can write on any subject that is close to you and then distribute it to hundreds of directories throughout the web. Syndication means that other sites, other bloggers, other publishers will publish your articles if it's of interest to them. This can only enhance your reputation and web kudos. A good article travels far and wide, never expires and will always be available.
5. Video: Harness the awesome power of visual marketing and add to your web real estate by posting videos on the different sites. Video is so powerful because a visitor can actually see and hear you as a fellow person who has something to say and this will form a major part in how they respond towards you. YouTube is the best known and that will serve you great but there are lots of other free video websites too. Search and be surprised! You'll need a camera or a web-cam but otherwise it's free.
And Don't Forget Your 'Who Is' Website: There's a cost on this one for hosting and domain name but is important you have a website that is dedicated to you, especially if you have a home-based online business.
Use these services wisely. There are Terms & Conditions to stick to... so make sure you do. Don't abuse these or you'll get slapped... or worse, terminated! Make your web presence even more effective by connecting all of the above service to one another by placing links on each of the services.
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