Since the creation of the internet by Sir Tim Berners-Lee it has evolved and expanded into a multi-billionaire dollar business. The internet has so much potential to make your business money. The internet contains around 182 million websites and this number is growing everyday, therefore making yours stand out and be seen is more difficult than ever!
Being successful online is all about giving your customers what they want; whether that be products that you sell or services that you offer. How you deliver this online is very important. When a potential customer lands on your website for the first time they need to know what you do within a few seconds, if its not clear here then you will lose out. Once you have a customer there you should work on keeping them there. So how do you do this? To start with a great design always goes down well but more importantly its the content that counts, a potential customer or visitor is coming to your website for a reason, simply because they have searched for something and your site has popped up therefore they expect to find the information they are after.
To simplify this - I search for "how do I get a passport" in Google and your website appears within the search results. When I click on your website I expect to find out how I get a passport, if I don't get the information I am looking for then you are doing something wrong.
It is simply about providing content that is relevant and useful to your target audience.
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