If you have a website, then you'll want to know how it is being used, be able to measure how successful it is, and see what improvements you can make.
Here's what you need to know.
1. Website analytics can be used to show you the number of visitors to your website over a given time period. Perhaps you want to know the total number of visitors you get each week, or each month. What visitor information will be useful to your company?
2. Knowing which countries your visitors come from can help to localise your content. Your visitors might come from abroad, and so it might be worth knowing whether you should develop a foreign language site, or which cities would benefit from a branch of your shop, for example
3. Being able to see how long visitors spend on your site can tell you how much of your site visitors actually read. You might be surprised to learn just how long the average site visit is.
4. By seeing which keywords are used to find your site, you can make sure that your website is being found for the keywords you expect to be found for. Are people looking for your products by name or function, or are people searching for your company name? Is your traffic coming from search engines, links, or from people typing in your domain name?
5. It might be interesting to know which days see the most traffic. Perhaps your site is busier at weekends, or is consistently busier on a certain day of the week. Why could this be? What can you do with this information? How can you use this to tailor your offline and online marketing?
6. You'll want to know which pages are the most and least popular, so that you can make sure that your message is being seen by all your visitors. You might also want to know which pages don't get any views at all, or which get more than you'd expect. You can also see which pages visitors arrive or leave on, you can see how people are using your site. Your home page might not be the most landing popular page, and your order confirmation page might not be the page that people leave on.
7. The bounce rate is the percentage of visitors who leave your website on the page they landed on. This can mean that they have found the information they want, such as contact details, or opening hours, but it can also mean that visitors are finding what they expected, and so are leaving straight away.
8. By setting up funnels and goals, you can accurately track how your site is used, compared to your requirements. Perhaps you want to track how many people fill in your contact form, or purchase from you after using the search feature, or download your podcast after reading your About Us page.
9. You can also install tracking software to see how much revenue your site makes, and which products or pages are the most profitable, and the conversion rates. What can this information tell you, and what can you do with it?
10. Thanks to comprehensive reporting abilities, you can see all this information on an easy to read format, which is suitable for those less technical people, or those who just want to know the basic facts about visitors and pages.
Now you know more about how analytics can tell you how your website is performing, is now the time to have a look at your website statistics?
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