An Internet Marketing Information, Center's Online Marketing and Entrepreneur

Monday, April 5, 2010

Easy Ways To Create Information Products Without Writing

One of the things we discovered early on in looking outside of "internet marketing" (into areas we knew little or nothing about) is the fact that we didn't need to create the content for products in these tiny "niches."

All we needed was a good idea and then we get someone else to contribute the information for our products. You can do the same thing that we did.

There are a couple of really easy ways to profit from "other people's information" without writing a single word yourself:

1. Hiring a Ghostwriter.

There are professional writers at your disposal who anonymously craft the content for your information product.

You pay them a one-time, agreed upon fee in exchange for them writing every word of your product on any topic you choose. (But remember, there's a proper way of doing this! If you fail to follow some key steps, you can get burned, big time!)

There are no ongoing royalties to pay or any other additional fees. You own the exclusive rights to the completed product to sell and keep 100% of the profit.

The advantages to hiring a ghostwriter are tremendous:

* You can have products created for any great idea you have, regardless of your own level of knowledge or experience (or even interest!) in that area.

* You can develop an entire arsenal of flaming-hot, highly in-demand products in a very short amount of time without any procrastination or delays.

* You can avoid spending any time at all in the content creation process trying to get it all done... your ghostwriter handles everything for you. EVERYTHING!

Complete details are available below on how to find and profit from your own ghostwriter. (Here's a hint: This can be very inexpensive -- even free.)



2. Interviewing an Expert.

Another option for getting completely free content for your information product is to conduct an interview with a qualified expert on a desirable topic.

The interviewee would answer a series of questions related to their field of expertise, which you would convert into a product and sell as your own. The great thing about this technique is that it doesn't cost a thing.

You spend absolutely nothing.

In essence, you get your information product for free. Again, the topic of your interview can be on just about anything:

* Find an eBay Power Seller and interview them for their secrets to successful auctions...
* Find parents who have home schooled their children and ask for their tips on making it a productive experience (and an enjoyable one, too)...
* Find a golf pro and seek their input for what it takes to become a better golfer at varying levels of experience...
* Find a former car salesman and interview them for ways to get the best price on a new car...

7 Thing You Need To Make Money On Line

The real money comes when YOU have a product to sell, because then all of the affiliates, joint venture partners, ezine publishers and so forth can all be sending traffic to your site and making YOU money hand over fist.

We don't know you.

And we don't know if you can write a coherent sentence. How could we possibly promise that you're able to write 50, 100 or even 200 pages of content for a product?

No one is telling you what you need to know -- most people AREN'T writers. It doesn't come easy for most people. It's frustrating and overwhelming to sit before a blank screen and try cranking out page after page after page for a product.

It's not your fault.

And, trust us when we say, you're not alone.

Most people aren't writers.

And that can actually be a GOOD THING. Because, you've got better things to do with your time (like soccer ! :-) than spend it wracking your brain for what to say and how to say it for a product -- when you don't need to do that at all.

Because the shocking truth is...

Just a single idea that -- to be perfectly honest with you -- could relate to virtually anything...

* Your hobbies or interests...
* Your career or job...
* Your family relationships...
* Your civic involvements...
* Your pets...
* Your medical history...
* Your travel experiences...
* Your life achievements...
* Your parenting insights...
* Your goals and aspirations...
* Your feelings and emotions...
* Your love life (or lack thereof)...
* Your health and well-being...

Or, it could be an idea that doesn't have anything to do with you at all! Something a friend told you was popular... Something that you saw on the cover of a magazine... Some trend that was talked about on the evening news... Or some new technology that's been released.

It could be anything...

* Scottish Terriers...
* Battling Depression...
* Radio-Controlled Cars...
* Traveling to Orlando...
* Chicken Recipes...
* Selling Used Books...
* Buying a Car...
* Hunting and Fishing...
* Reducing Stress...
* Kitchen Design...
* Homeschooling...
* Having a Yard Sale...
* Surfing the Internet...
* Playing Golf...
* Single Parenting...
* Gardening...
* Getting a Pay Raise...
* Losing Weight...
... And that single idea CAN be converted into the lifestyle that you've been expecting for so long.


7 Things You DON'T NEED

1. You don't need to be a writer!

Surprised? Don't be. You don't have to be the one to write the content for your information product. There are several different ways to get other people to do every bit of the writing for you...and you still get to keep 100% of the profit! We explain how it works below.

2. You don't need to have "million-dollar" ideas!

It seems most people have this misconception that they need to come up with the "perfect" idea that no one else has ever thought of before so they can "strike-it-rich." Wrong.

You can be incredibly successful without a lot of creativity and blockbuster projects. All it takes is one tiny idea to get the cash flow started. More details below.

3. You don't need to be an expert!

We've made a lot of money with products ranging from "scrapbooking" to "interior design" to "becoming a chef."

Trust us when we tell you that we know basically nothing about any of those things! Truth is, you don't need to know anything about the topic of your information product except that people are interested in it! We show you how to pre-test any idea you have and then hand it off to someone else to actually create the product for you.

4. You don't need to find a "gazillion" customers!

One of the "missing ingredients" in virtually all "create a product" courses is the lack of teaching on "backend strategy." We show you how to take a single customer and get them spending money with you for months and even years to come... well after they bought your product from you!

How? By setting up an completely automated, "autopilot system" that multiplies the amount of money you make off each customer means you don't need to find as many customers.

5. You don't need to have a list!


Let's face it, there are a lot of really profitable "niches" out there that you haven't tapped into yet (nor have others!)... so how could you have already have a list to market a product to for those target audiences? You couldn't.

And you don't need to!

Funny thing is, we actually share with you how to build an incredible list as you go along so you end up getting a list at no cost to yourself.


6. You don't need a lot of time!

Got a month? That's all it takes to actually get your own 100% exclusive product created for any idea you can think up, and actually begin selling it and making money. (It can actually be done in less than a week, but we don't want to get too carried away.)

The important thing is this: you don't need to wait months and months and months before seeing results. In less than 30 days you can actually be making money, and that's exciting!

7. You don't need a lot of money!

Speaking of money, you don't need a lot of it to get your product created. In fact, there are ways to get your product created without spending a penny.

We explain how to do it below. The great news is, you don't need to get a second mortgage or sell off your sports card collection to make money with information products!

It's really not that difficult to build an ever-expanding empire of information products. All you need is an idea and a system to get the money coming in.

Wednesday, March 24, 2010

Building an Effective Knowledge Base

Regardless of job or status, it is always appealing to meet someone who has an impressive knowledge base. But it's not just about winning at Trivial Pursuit or knowing the answers on Jeopardy; people are drawn to someone who has facts and information at their disposal because it reinforces a social hierarchy. Information generates interest and being knowledgeable on a wide variety of topics can open doors to friendships, relationships and career opportunities. But how does one go about building a solid foundation of such knowledge? As a general rule, it can take a lifetime of soaking up bits of information around you to achieve this goal. But there are a few ways to quickly kick-start the journey to being a knowledge guru.


(1) Restructure your means of entertainment. If you must watch television, tune into educational programming on stations such as the History or Discovery channel. There is no need to take notes but it is important to train your mind to soak up everything it hears and sees. Cut out distractions and try not to eat while you are watching, as this inhibits your ability to pay attention. If you do happen to be watching regular programming or movies, focus on learning the actors and directors involved. Take an interest in the production and ask yourself questions like, "How did they do that effect?" or "I wonder where the idea for that joke came from?" Having an inquisitive mind makes TV less mindless and it is essential to creating a knowledge base.


(2) Trim down networking on the phone or Internet. Many of the world's greatest minds seem secluded because they do not waste frivolous hours on Facebook. Instead, do an Internet search on something you may have an interest in, like skiing. Reading quick articles on topics that interest you piques your mind to thirst for more knowledge.


(3) Purchase nonfiction books on topics that interest you. Leave them in the bathroom and around the house and pick them up whenever you have a minute. The morning and night are some of the best times to feed your brain. They need not be encyclopedias, just books that you won't mind skimming through when you have time.


(4) Nurture your inquisitive nature. Take note throughout the day when there are questions you do not know the answers to or topics you know nothing about. Make a mental note to do a quick online search and educate yourself about them later. If you have a phone with online capabilities, don't be afraid to be that person who is always searching for an answer immediately. They are the people who often have a large amount of information at their disposal. Always be curious and seek to find answers.


(5) Participate in conversations that you have little to contribute to. You will pick up information from others around you and will automatically find yourself forming opinions. Forming an opinion on something creates an interest and from there you will find yourself venturing out on your own to learn more.


(6) Heighten your overall awareness as time passes. The most important thing is to realize how much useful and useless information is floating by you every day. Once you find yourself listening and soaking up the tidbits around you, the base of knowledge will begin to grow exponentially. Don't waste time with media that contributes nothing evocative to your mind. Develop a never-ending appetite for knowledge and feed it.

How to Acquire Knowledge

As human beings we all have the potential to acquire knowledge and learn new things throughout our lives. The quest to acquire knowledge can go beyond job training or formal education and every person can benefit from making life a learning journey in which she learns something new every day.
Knowledge can be acquired through higher education but it can also be acquired through free and plentiful sources such as public libraries and the Internet.


(A) Acquiring knowledge through formal education

Enroll in a college course or a few courses that interest you. Whether you are just out of high school or just entering retirement, it is never too early or too late to gain knowledge through institutions of higher learning. .


Find colleges that offer courses or topics that interest you. Don't worry about college applications and acceptance concerns. Many colleges offer continuing education and not-for-credit courses for life-long learners. Many community colleges allow anyone with a desire to learn to take college courses.
Colleges and universities that require formal application processes may allow those interested to enroll on a non-matriculated basis, allowing them to work through a series of courses in order to become fully accepted.


Consider online courses or seminar courses offered by colleges and universities. In the Resources section you can find information on many programs.

(B) Acquire knowledge at your local library

Sign up for a free library card at your local library. There you will have access to thousands of books, videos and audio tapes. You can check out books to take home for reading and you can acquire knowledge on nearly any topic that interests you.


Visit the library multiple times a week, many libraries allow patrons to sit and read in reading rooms in the library.



Learn at your own pace. The library, unlike traditional education, has no course requirements, grading or semester schedules. You can spend a week reading a book or go through five in a day. Your quest for knowledge is set at a pace that you find comfortable.


(C) Acquire knowledge via the Internet


Browse the Internet for topics that interest you. The search for knowledge can be as simple as visiting a search engine such as Google or Yahoo! and typing in a word or topic that you want to learn more about.


Read about topics from multiple viewpoints on the Internet. Search out academic or scientific journals online or browse the wealth of knowledge that comes from everyday people posting what they know on the Internet.


Check facts and the truth behind what you find on the Internet to further increase your knowledge on a subject. Keep in mind that what you find online is not always true, but with the Internet you can check many sources of knowledge to find the most accurate source.

Join discussion forums or writing websites to share the knowledge you acquire online. You can help others learn while at the same time learning from them.

How to Be Knowledgeable In All Thing

When you think of someone who is knowledgeable, you might picture a professor who wears cardigans and glasses. While professors are generally considered knowledgeable, there are many people who fit the description. Being knowledgeable means you have or show knowledge. People who are knowledgeable use facts, information or skills on a regular basis.Below are step to follow


Learn on a daily basis. Every fact or skill you learn adds to your knowledge. You can learn tips on how to cook from someone making dinner, or you can master a computer game that you play in your spare time. Make a point to learn something new as often as possible and then apply what you learned as soon as possible.


Pick an area of study. Most knowledgeable people work to gain knowledge in a specific area like English, history or computers. Find something that interests you and then research the topic. If possible, take classes or attend seminars. Another way you gain knowledge is by finding a mentor who can teach you.


Share your knowledge. You can be the smartest person in the world, but if no one knows you have knowledge, it won't matter. You have to show your knowledge by teaching others, writing papers, hosting seminars or participating in events like Knowledge Bowls.


Look for different experiences. This may mean you have to get outside your comfort zone. Each experience can teach you something and provide you with information that connects to things you've already learned. A new experience can help you look at an old experience in a new way and lead to a new discovery.


Ask questions. Make sure that you fully understand what you are learning. When you ask questions, listen to the answer. Allow yourself time to assimilate the new information. Continue to ask questions until you fully grasp the concept


Use different sources. You can become knowledgeable by learning from people, reading books or surfing the web. Experimenting can lead to new insight as can observation.

Tuesday, February 9, 2010

Starting A Small Business

Small Business News and Trends

Look for small business information sources to help you succeed.
Knowledge of small business news and trends help business owners survive and thrive in any type of market. While it may be difficult for many business owners to find the time to stay up to date, the ones that do are often more successful.

There are many different sources for small business information. It's up to you to decide which formats work best for you.

Some of the best reasons to read up on small business news and trends are:

1. You can stay up to date on the latest trends to support your business. This may include small business resources that you didn't know about.

2. You can get new ideas to improve your business. Smart business owners constantly look for new techniques that will improve their business. Through reading the latest news, they may learn about small business solutions that apply to their business and will help them become successful.

3. You can connect with others. Through various news sources, you have the opportunity to connect with others. This may include other business owners that you can get ideas from or small business vendors that have valuable products and services for your business.

Action Steps
The best contacts and resources to help you get it done

Look to the government as a small business resource
Government websites are a great resource for small business owners. They can let you know of any changes to the law that can affect your business. They may also help you with market research and assessing the need for your product.

I recommend: The government-sponsored Small Business Administration helps small business start up owners to build their business. They offer a wealth of resources including planning and funding information. The FedStats(in USA) site is an ideal place to get news and trends related to your specific industry.

Subscribe to popular magazines for entrepreneurship information
Magazines offer a convenient solution for learning the latest news about small businesses. You can have the news delivered to your door monthly.

I recommend: Entrepreneur Magazine is a must-have for the small business owner. They offer a number of articles that are of interest to business owners. Inc Magazine is another excellent resource.

Friday, February 5, 2010

Starting a Successful Online Business - The Personal Skills and Traits That Will Bring You Income

Are you the right person to start an online business? Here are some of the skills and personal traits you need to be a successful e-commerce business:

1. Do you have a true passion for selling a certain product or service? If you just want to start an online business or service to make money, it will be difficult to succeed. You need to spend a great deal of time and energy researching, writing about, marketing and selling your product or service, so you better enjoy it. Also, your customers will know very quickly if you share their passion. They are not going to buy products or order services from people who are pretending to be something they are not.

2. Are you committed to this challenge? No one is going to climb a mountain without a lot of training and then a strong commitment to the end goal. No one is going to become a successful singer or musician without taking lessons and putting in as many hours as possible practicing. Starting a successful business online is no different. Too many false advertisements say "Put your Web site up today and watch the money come in tomorrow!" or "Make millions of dollars by working only a few hours a day." If this were only true! Expect to make a commitment--even for a part-time business--of three to four hours a day. A successful full-time business will be even more than nine-to-five every day, and expect nights and some weekends, too, at least at the beginning. In the past, when you have started other ventures, were you able to stay on point and see them through to the end?

3. Are you always keeping up to date on your areas of interest? Are you interested in trends and what's going to take place in the future? People who start a successful e-commerce business or online service are forward-thinking. They recognize that the Internet changes so quickly that anyone who wants to be successful has to spot trends and determine the changes your business will need to make in the future to keep up to date. Your customers or clients are going to demand that you offer the latest and greatest items for sale and services to make their lives healthier, more enjoyable or overall better.

4. Are you willing to take the time to find a niche that fits still unmet needs? Many of these niches are out there waiting to be filled. You just have to spend some extra time doing the research, reading and traveling around the Internet. When you find a new niche that is of interest to a sizable group of people, you are taking the first big step to starting a successful online business.

5. Do you enjoy the various aspects of running a business, such as developing a marketing plan, accounting, researching and ordering products, taking inventory and pricing and writing up product descriptions? Are you interested in meeting your customers' needs, answering their questions and providing them with necessary information? It is not necessary for you to have a business degree, but taking a quick online business course before starting could be helpful. Instead of becoming a business guru, focus on thinking clearly, logically, innovatively, and having strong management and organizational skills.

No one makes millions of dollars overnight on the Internet. Yet, many have and continue to make millions with their businesses or services. However, this takes a very committed person who is very willing to put in the many extra hours to run the business, help customers, and continually gain new knowledge. Before spending money or putting in time and effort, make sure that you are the right person for this type of work. If you are not sure, start slowly with a part-time effort and see if you like what you are doing and have the time to devote. Then increase your hours.